Joyalukkas Jewellery is a multinational jewellery brand with a presence in over 12 countries and more than 190 showrooms worldwide. The group operates across the UAE, Kingdom of Saudi Arabia, Bahrain, Oman, Kuwait, Qatar, Singapore, Malaysia, Australia, USA, UK, and India. Its businesses include jewellery, money exchange, fashion and silks, and malls. With a team of over 8,000, Joyalukkas is one of the most awarded and recognized jewellery retail chains globally.
Kawaljeet Singh, Store Manager, gives us the lowdown:
Why did you choose Southall?
We chose Southall because it has one of the largest Asian communities in London, where jewellery plays an important cultural and traditional role. Its location, close to the heart of Ealing Broadway, also makes it an ideal and accessible destination for our customers.
What do you offer and what’s your most popular product or service?
We offer a wide range of gold, diamond and bridal jewellery. Our most popular collections include traditional gold jewellery and bridal sets, which are highly sought after for weddings and special occasions.
What makes your business unique?
Our uniqueness lies in our global presence combined with deep cultural understanding. We offer a wide variety of designs that cater to different traditions while maintaining international quality standards, purity and trust.
How do you connect with or support the Southall community?
We participate in local events, such as celebrating cultural festivals, and we offer collections that reflect the traditions and preferences of our customers. Building strong, long-term relationships is at the core of what we do.
What’s new or coming up that people should know about?
We are planning to expand further in the UK with three new store openings. We also continue to launch new collections and seasonal offers to bring fresh designs and value to our customers.
What are your hopes for your business and Southall’s future?
We aim to continue growing our presence in the UK and remain a trusted jewellery destination. We also hope to grow alongside Southall as it continues to thrive as a vibrant cultural and commercial hub.
What do you love most about being based in Southall?
We love the diversity, cultural richness and strong sense of community in Southall. It’s a place where traditions are celebrated, making it a perfect fit for our brand.
